I'm Sara Najam — a marketing operations and client-success lead with 7+ years keeping the moving parts of growth connected: leadership, agencies, CRMs, content teams and tech providers. The person who makes sure the plan actually ships — without anyone needing to chase an update.
Selected outcomes across that work: +47% leads on a FinTech SaaS rebrand · 3.6× list growth for a wellness D2C brand · 5.2× ROAS on a lifestyle brand · +63% leads for a real-estate group.
There's a version of this job that waits for instructions and ticks boxes — and a version that takes the wheel. I've spent years being the second kind, across high-scale agencies and one-on-one with founders.
The single point between leadership and every external specialist — agencies, CRM consultants, developers, content teams, AI providers. Projects move because someone keeps them moving.
GoHighLevel end-to-end: pipelines, workflows, automations, dashboards, lead attribution. I treat data hygiene as a business function, not an afterthought — because reporting depends on it.
I've sat on both sides of the agency relationship. I know how vendors behave when no one's watching — and how to change that dynamic without burning the relationship down.
I build KPI dashboards and management reports from scratch. My rule: if leadership has to ask for an update, the reporting system has already failed.
I coordinate implementations — liaising with developers and tech providers, tracking deliverables, flagging risks before they compound. I keep the build on schedule.
My track record: turning at-risk, dissatisfied accounts into retained — and upgraded — ones. I protect the revenue already worked for.
Plus seven-plus years applying behavioural science to how people perceive, decide and respond — across consumer psychology, marketing and human communication.
Central coordination point between leadership and external specialists; owned the full client lifecycle — onboarding, retention, escalation and upgrades. Managed GoHighLevel CRM end-to-end, ran reporting cadences, and consistently turned at-risk accounts into retained and upgraded ones.
Directed full-funnel campaign strategy across 30+ Meta campaigns and 12M+ impressions, applying persuasion psychology and cognitive-load principles. Delivered standout results including 13.9K+ qualified leads at €0.06 CPL and 430% ROI on a fashion e-commerce account.
Led campaign ideation, funnel strategy and performance reporting across a multi-brand portfolio. Built paid-media strategies across Meta for 6+ clients, ran campaign audits and content calendars, and aligned creative direction with growth-stage goals.
A few words from people I've worked with across operations, client success and growth.
It's a pleasure to have Sara as part of the team. Her dedication to clear communication and her commitment to personal and professional growth are truly commendable. She consistently brings value to her tasks. Highly recommended.
We've worked with a lot of strategists. Sara stands out — not because she's louder, but because her work is sharper. She led strategy across multiple brands with insight, clarity, and execution that actually lands. If you want someone who sees both the psychology and the strategy, she's it.
Sara helped us align our creative direction with our conversion goals. She refined the messaging, guided our content strategy, and streamlined the journey — not just to look better, but to work better.
CRM, automation, project management, analytics — the systems that turn a growth plan into something measurable.
I'm in Ankara (GMT+3) — which means real working overlap with Australian, US and UK teams in the same day, without anyone keeping unsustainable hours. Daily live communication is genuinely workable.
I'm not here to complete tasks. I'm here to make sure the investment in growth actually shows up in the numbers.— Sara Najam
Every business is different, so the specifics flex to what you actually need. But this is how I tend to work: understand deeply before changing anything, tighten the system, then keep it moving on its own.
I'm ready for full-time, my hours overlap with global teams, and I'm looking to grow into the role — not just fill it. Send me the next step and let's get into it.